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In February 2010, WPD launched its first customer awareness campaign in the wake of the latest price review (DPCR5) for the UK’s electricity distribution industry.
The six-week campaign, which was branded Power for Life, was designed to inform and to engage with the 2.6 million customers in South Wales and the South West.
A second campaign was launched in April 2011, and a third in February 2012 which was also communicated to a further five million customers in the Midlands.
The campaign incorporates:
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A TV advert which appears on ITV1 and on S4C in Wales;
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Newspaper advertising – (in every regional daily, evening and weekly newspaper);
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A four-page information newsletter (delivered to every home and business across WPD's region).
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